11/1/2023 0 Comments Spiegel evan![]() He later enrolled at Stanford University to study product design after taking design classes at the Otis College of Art and Design and the Art Centre College of Art and Design in Los Angeles.Īs a student, Spiegel interned in Red Bull’s sales department and at biomedical company Abraxis BioScience, as well as working for software company Intuit. the platform is still a marketing hotbed for G-Z consumers, with marketers expected to spend an excess of $1.5 billion on the platform by the end of 2019.īorn to lawyer parents, Spiegel grew up in Pacific Palisades, California and attended the Crossroads School for Arts and Sciences in Santa Monica. ![]() In competition, Snapchat rolled out unskippable advertainments to engage brand partners. When Instagram introduced stories in 2016, Snapchat’s growth steadily slowed, with Instagram’s 300 million daily user count beating that of Snapchat. Brands active on Snapchat include Burberry, H&M, Louis Vuitton , Gucci, Alexander Wang , Marc Jacobs , Calvin Klein , Victoria's Secret, Balmain and Chanel, with many offering behind-the-scenes access during their fashion shows and exclusive atelier looks. The app is likewise loved by influencers like Gigi Hadid and Kendall Jenner . Snapchat also contains a feature called Discover, a collection of channels curated by top publishers like Hearst, Refinery29 and Vice. The photo- and video-sharing app allows users to layer filters, text and effects, creating shareable Snaps that automatically disappear after 10 seconds. Snapchat also allows users to create Stories, which are compilations of Snaps that create a narrative.Ī slew of companies have incorporated Snaps and Stories into their communications strategies. ![]() Today Spiegel is chief executive of the Los Angeles-based social media messaging company, which reportedly has 150 million people using it each day. Evan Spiegel co-founded Snapchat, which he first proposed as a class project, with friend Bobby Murphy whilst still studying product design at Stanford University in 2011. ![]()
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